PROUD people living in Worcestershire can fly the flag of their county which is now in stock at the Guildhall.

Following a competition in April last year run by BBD Hereford and Worcester, the official flag was created. Elaine Truby, of Worcester, came up with the winning design which shows three black pears synonymous with Worcester, against a background of green.

The idea came from the fact that Worcestershire is such a green county and also blue due to the rivers that run through it.

The 12ft by 6ft flag was then made by county flag firm Up the Pole, of Catshill, Bromsgrove, and was raised in a ceremony from the top of the 200ft high tower of Worcester Cathedral.

Mike Ashton, chief executive of Herefordshire and Worcestershire Chamber of Commerce, said: “A new flag for the county is a great way of creating more ownership and enthusiasm for the local community and very much part of creating and buying into a local identity.”

A Worcestershire flag costs £6.95 and can be purchased from the Worcester Tourist Information Centre at the Guildhall, in Worcester, or by going online at