ABOUT 120,000 people are expected to flock to Ragley Estate for the 2016 Game Fair.

The event, which is set to take place between July 29 and 31, will showcase 900 exhibits including falconry,ferreting, clay shooting, archery, country crafts, gundog handling, guns, fishing, country fashion, food and drink.

New for this year, The Bear Grylls Survival Academy will be putting 500 visitors through their paces, teaching them fire-lighting, emergency shelter building, navigating harsh terrain, hunting and stalking, rope work, self-rescue and knife skills.

Another new feature is the Game Larder Theatre and Cookery School where food enthusiasts can tantalise their tastebuds, expand their culinary repertoire, and sample the very best food that the British countryside has to offer.

Each day, the area will host a series of live demonstrations and cookery masterclasses, including the theatrical Deer Butchery Masterclass from top game chef, Mike Robinson.

This year will also see the return of The Great British Flavour Competition, where the best new food and drink products to come out of the countryside will be put to the test.

Event director Tony Wall said "2016 marks an exciting new chapter for The Game Fair and we can’t wait to welcome both new and old faces to join us for a huge celebration of the British countryside, and all the wonderful things it has to offer.

"From those looking for a great family day out, or fun weekend away with friends, to those who simply want to join us for a great British summertime celebration in beautiful surroundings – the festival really does have something to offer everyone, and we’re excited to be introducing a whole new generation to the wonders of the country. It’s sure to be one of the big highlights of this year’s British summer social season."

For more information visit thegamefair.org.