REDDITCH Entaco Cricket Club has unveiled its new sponsor for the season.

Broadband service, Lit Fibre, will feature on the club’s One Day shirts as well as the junior academy training tops.

Signage around the grounds will also receive a facelift to help boost team spirit on match days.

Chairman of Redditch Entaco Cricket Club, Liam Phelan,said: “We are delighted to have Lit Fibre on board as our sponsor for the upcoming season during our 175th anniversary year.

“It is great to see how Lit Fibre’s full-fibre services can futureproof Redditch.”

Sarah Morgans, Lit Fibre’s community manager for Redditch and surrounding areas, said: "Community matters to us, so we are excited to begin our partnership with Redditch Entaco Cricket Club and support their mission to promote cricket and foster talent in the community.

“We are proud to be associated with this fantastic club and to contribute to its growth and success.”