Residents have the chance to vote for the the town's new colour scheme as part of the new 'Reimagine Redditch' project.

The initiative, which aims to introduce new artwork in public locations, invites residents to select their preferred 'Colours of Redditch' from a shortlist.

The online vote will close on Sunday, March 31.



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Richard Bromhall, program director for the campaign, said: "In February and March, hundreds of people told us their Colours of Redditch.

"They described our connection to the places we’re twinned with, such as St Elizabeth, Jamaica, the iconic landmarks that make Redditch famous, and about their love for the green spaces that they spend their free time in."

A panel of Redditch residents have shortened countless colours into a 12 selection shortlist.

The top six options will make the final cut and be used to create the final design.

Mr Bromhall added: "When voting closes, we’ll work with artist Stacey Barnfield to design the final colour palette.

"We will launch the palette in the town centre in May 2024.”

Mr Barnfield, from The Colour Palette Company, has developed similar ventures for several organisations and areas across the globe, including various parts of the UK.

He said: "The Colour Palette artworks are all about celebrating local; the areas we grew up in, the people who inspire us, the places we love and the buildings we cherish.

"It’s wonderful that the Redditch Colour Palette is being shaped by people who live, work and play here."

Adrian Field, chair of Redditch BID, said: "Redditch now joins this group of British places in marking out its identity and what matters to local people about their place through colour.

"We are thrilled to be supporting this exciting campaign and can’t wait to see and share the results."

BID manager Muj Rahman, said: "The Colour Palette is all about brightening up Redditch’s high streets and communities and gives everybody a chance to see Redditch anew through fresh eyes.

"It’s led by local people and will be a colour palette by them and for them."