THE campaign to save Malvern's much loved theatre has hit the £100,000 mark.

Malvern Theatres chief executive Nic Lloyd welcomed the news, thanking everyone for their help keeping the lights on following the total collapse of its income during the coronavirus crisis.

He said: "This amount has exceeded all of our expectations and we extend our heartfelt thanks to everyone who has contributed so far.

"Your generosity has bought us valuable time and will ensure that we reach the autumn before losing our reserves.

"With no end to the crisis in sight for theatres however, we cannot relax our efforts and our next target is to secure the theatre through to the New Year.

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"We aim to raise a further £100,000 between now and Christmas.

"Every step that we take now will make a huge difference to our reserves, offering a lifeline to our future sustainability."

The appeal was launched after the theatre announced it had lost its income overnight.

In recognition of passing the £100k mark, a formal ‘thank you’ page is to be launched on the theatre's website to publicly acknowledge every individual who has contributed to the appeal, be it through a donation, a monthly direct debit or through the gift of refunded tickets.

There are a number of ways people can support the theatre without making a donation, including supporting them on social media, setting the theatre as your designated Amazon Smile charity, hosting your own fundraiser, or purchasing a membership or gift voucher for future use.

To donate to the fund, go to