A WORCESTER nightclub has confirmed it has removed a controversial ‘misogynistic’ sign that has led to a backlash.

The Worcester News reported yesterday that the message that has been on display at Alexander’s bar, which used an offensive term used against women, had been widely condemned after a picture of it was posted on social media by the Worcestershire Mum’s Network.

The founder of that group, Siani Driver, said it was objectifying women and how they dress.

Alexander’s has declined to comment on the matter, but did confirm it was “already down” as the message on the signs “changed weekly” - despite the Worcester News being told the sign had been up throughout November, after Halloween, and the picture shared was taken at the weekend.

After the story was published, readers took to social media to have their say.

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Sue Purcell said: “I’m in my 70s and I’m very confused about this post - why would anyone put up a notice degrading anyone, man or woman, hoping to promote their business. We seem to be losing all respect for each other which to me is very sad. I’m a strong-minded woman with a great sense of humour but I can’t find anything funny in that notice.”

Rob Guest said: “Don’t like degrading words like that. I ain’t no snowflake but nah.”

Laura Haines-Gill said: “It’s a stupid thing to do - as a business, having a misogynistic advertising agenda seems pretty stupid when half of your clientele is made up of the demographic you’re trying to offend.

“The worst part is that there will probably be lots of young females who truly think this is just acceptable and laugh along with the men.”

Ross Neilson added: “The world hasn’t gone mad, everyone still has their sense of humour, life is exactly the same as it used to be, however, people now realise all of the things deemed acceptable back then are, in fact, wholly unacceptable.”

But Diego Maese said: “Everyone should be entitled to an opinion without being worried about upsetting some snowflake, if people are upset about reading that then they’re the ones with a bigger problem.”

And Katy Lush added: “If it offends you don’t go there. Everyone gets offended by everything these days.”