THE short-sightedness of motorists who attempt to drive through heavy floodwater only to become stranded in the process beggars belief.

Year on year, roads in Worcestershire are at times rendered impassable through a combination of torrential, prolonged rain, run-off from fields and driveways, and a saturated water table.

READ MORE: Pitchcroft fireworks display cancelled due to severe flooding

And year on year, drivers seem to forget that they’re not at the wheel of an off-roader and see no reason why their Nissan Micra won’t make it across teeming floods.

Year on year we report on the latest efforts by emergency services to rescue people who have become trapped.

Year on year, someone, somewhere in the British Isles, will die as a result of the decision they took in order to save a few minutes.

READ MORE: PICTURES: Flooding in Worcestershire, October 2019

Sooner or later, we hope the penny will drop: if there’s a flooded road in front of you, turn around and go back the way you came. It’s not worth the cost to all of us, in the form of paying for the emergency services. And it’s definitely not worth paying the ultimate price for.