A TOWN could have the fright of its life next month as a 'Fear Festival' takes place.

Frequently dubbed the town of festivals, Bromyard has a new event on the calendar to raise money for a youth club.

On October 5, people will be able to take part in five fright experiences - if they dare.

From threatening creatures in the cage, to the Halloween bus, organisers said the third annual fright night will have a weird and scary circus vibe.

"We are now established as part of the Bromyard Festival Association," Viv Burdon said.

"All proceeds will go to the Bromyard Youth Club and, as usual, the fabulous young people who attend the youth club will be involved in scaring participants on the night.

Tickets can be purchased from the Queens Arms or Conquest Theatre, priced at £12 for adults and £7 for children.