A MASTERCHEF contestant whose use of fresh, honest produce saw her reach the semi-final knock-out stage of this year’s competition has pledged her future to championing the provenance of ingredients.

Sarah Dugdale, from Bourton-on-the-Water, Gloucestershire, rose to fame on the popular BBC One cooking show having wowed renowned judges Gregg Wallace and John Torode with some sensational seafood dishes.

Having reached the last 16 of the competition, which also involved seeing off thousands of initial MasterChef 2019 applicants, Sarah is now lending her support to farmer-founded organisation, Happerley, which is working to secure food provenance honesty and transparency and empower the consumer to know the journey of their food.

Sarah has become its ‘Live Happerley Ambassador’ and will connect and engage consumers with the journey of their ingredients, raising awareness of the importance of knowing the truth of food provenance.

As part of her new role, Sarah will be leading the organisation’s new Honest Menus campaign, encouraging consumers to challenge restaurants to name their suppliers.

Sarah said: “I’m delighted to be a part of Happerley as a Live Happerley Ambassador. I’ve always valued the ingredients for my cooking and it’s something I’m deeply passionate about.

“I genuinely think it’s vital people know what’s in their food so they can make informed choices. It’s crucial we know what we’re actually consuming and Happerley champions that.

“I’ll be holding a few pop-up restaurants over the coming months using locally-sourced produce to show that provenance should be for all, and working with Happerley clients to create new and exciting recipes to promote their produce.”