THERE is a question mark over the future of the Worcester branch of Laura Ashley.

The fashion and home furnishings retailer's new chairman has said he expects 40 store closures as it pushes ahead with a "fresh vision for the brand" including an expansion in China.

Andrew Khoo said he expects to reduce the number of UK stores from 160 to 120, continuing a strategy that has seen 40 retail units close since the beginning of 2015.

One of the stores that could be at threat is the Worcester branch, which is based in Crown Passage, Broad Street.

Mr Khoo, who took over as chairman from his father Khoo Kay Peng last week, said: "The direction I want to go is to have not so many stores, but maybe the ones we have could be larger.

"It's more about showcasing the brand. It doesn't really matter if they buy online or offline, we just want them to get inspired."

He added that the group would look at moving staff from any stores which close to the enlarged shops.

Mr Khoo said that Laura Ashley nationally had seen some promising signs in the run-up to Christmas including an uptick in clothing sales, but it has been slow to shift big-ticket items like furniture.

"It's a challenging environment and it could become more challenging," he said.

But he remained positive on Laura Ashley's home market despite the threat of Brexit uncertainty.

My long-term view of the UK is I have confidence in the UK and we will continue to invest in the UK. As long as Laura Ashley stays relevant there's no reason we can't get over this little speed bump."

Earlier this year Laura Ashley issued a profit warning after reporting disappointing trading figures last Christmas.

The Worcester News contacted Laura Ashley asking for a comment on whether the Worcester store is one of those under threat.

A Laura Ashley spokesman said: "Laura Ashley’s new Chairman has outlined his vision for the brand, which includes significant expansion in Asia, including opening bricks and mortar stores in China.

"As part of this vision Laura Ashley will continue to review its store portfolio for the long term.

"There is no timetable for store closures and no list has been prepared."

British retailers have had a difficult year as high street footfall declines and consumer confidence wanes. Last week Sports Direct boss Mike Ashley said November was "unbelievably bad" and warned that many retailers will be unable to take the strain.