AN Alcester woman, who has slowly build a cupcake business up from scratch, has opened a cake shop in Alcester town centre.

Kerrie Dawson originally launched her cupcake business ‘Truly Scrumptious’ from her own home several years ago, before first renting a unit at Longbarn Village, and then moving the business out to the Arden Craft Centre in Little Alne.

Now the 26-year-old has her own shop and tea room on Church Street in the centre of Alcester, selling homemade cakes and afternoon teas in vintage china.

She said: “Pop in and sample our wide selection of teas, coffee and of course a little treat lovingly prepared by hand.”