A POPULAR jewellery retailer has opened the doors to its new upsized store at the Kingfisher Shopping Centre.

Pandora has now officially opened its new store concept in Redditch.

The brand will now offer engraving services to allow customers to personalise their jewellery, as well as stocking the popular Disney x Pandora and Marvel x Pandora ranges.

The store has doubled in size and is now set across a 1,347 sq ft unit.

Pandora’s upsized store, at the popular retail and leisure centre in Redditch, forms part of the franchise’s global expansion plans.

Following its opening on Wednesday, November 29, the store is running an in-store promotion, where visitors will receive a free bracelet, worth £60, when they spend £99.

Adrian Field, general manager at Kingfisher Centre Redditch, said: “We are thrilled to open Pandora’s new store concept at Kingfisher and to be a part of the global brand’s wider expansion plans.

“Pandora’s investment in upsizing its store at Kingfisher demonstrates the interest and appeal in the centre’s offering for visitors and retailers alike.”

Ross Monaghan, sales director at Pandora UK and Ireland, added: “We are delighted to open our new store at Kingfisher. The refurbished space brings Pandora to life in a personalised experience for shoppers, where they can discover the brand and explore a full range of hand-crafted jewellery.

"The customer journey is the heart of the store and we look forward to welcoming them back soon."