REDDITCH United’s stadium has changed its name under a new five-year deal.

The Reds have secured a partnership with IMPACT Performance which will see the ground renamed and IMPACT securing a host of commercial rights at Redditch United.

The ground is now called The Valley Stadium in a nod to the Reds heritage, changing from the Trico Stadium.

Hardeep Rai of IMPACT said: “We recognised that Redditch United’s stadium name is one that is held dear by the Red’s faithful across the town and far beyond.

“Whilst we are keen to promote our business, we’re equally keen to show our support for the club and we hope that this goes a long way to continuing to build the fantastic relationship both parties have worked towards over the last 12 months.

“We’re excited to see what the future brings here at The Valley and are proud that our name will be intrinsically linked to a stadium steeped in history.”

IMPACT will also appear on the first team’s away shirt for the 2023/34 season.

Redditch United chairman David Faulkner said: “It’s been a pleasure working with Hardeep and his support has been invaluable over the last 12 months, this massive step is one I’m extremely proud of, we’re excited to take this partnership to the next level.”