AN Alcester-based brewing company is venturing outside the beer market by launching a range of healthy soft drinks.

Purity Brewing Company has announced the launch of Pure Booch – a collection of slow-brewed kombucha drinks.

Kombucha is a fermented, naturally sparkling soft drink full of live cultures, and is a healthier alternative to soft drinks and mixers.

The drink is available in four flavours – original, ginger and lime, cranberry and grapefruit in three sizes – 330ml cans, 250 ml bottles and 1L bottles.

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The collection is the creation of Patrick ‘Paddy’ O’Connor, whose Birmingham-born Kombucha brewery has now become part of the award-winning Purity Brewing Co. family.

Paul Halsey, founder and CEO at Purity Brewing Co. said: “With the launch of our low ABV offering Point Five earlier this year we knew how important the market is becoming in the UK, with more than 25 per cent of young people aged 18 to 24 classing themselves as ‘non-drinkers’. 

“As a long-term user of kombucha, I understand the health benefits but also the versatility it can bring.

“Being a brewed product, it felt natural to bring a kombucha into the Purity portfolio.

“With kombucha now recognised as one of the fastest-growing drinks categories in the UK we see this investment as a fantastic opportunity for both Purity Brewing Co. and Pure Booch."

Patrick O'Connor, co-founder of Pure Booch Co. said: “I’m excited to be partnering with Purity Brewing Company on this new venture, from the outset it was clear we share the very same values around high quality, great-tasting sustainable drinks.

“With Purity’s high-value investment into the ‘Boochery’ it’s our vision for Pure Booch to shake up the market and become one of the leading authentically brewed kombucha brands in the UK, producing only the very best slow-brewed kombucha, as it’s meant to be.”