A REDDITCH software firm CEO is set to tackle a huge challenge – cycling as far as he can in 48 hours.

David Lynes, CEO of home care technology firm, Unique IQ, is set to raise money for the Care Workers Charity with an epic two-day cycle FROM Friday, May 20.

In the unique challenge, David has to decide when - or even if - he sleeps, what he needs to carry with him, as well as which route will get him the furthest away from his start point.

It is not about the number of kilometres he can peddle, it’s how far he can go in a straight line, with any ferries or trains he might need to catch deducted from his final total.

David said: “I really liked the sound of this challenge as it combined thinking and planning with the physical elements of cycling. It’s very unique. I’ve enjoyed preparing for it – planning routes, testing out equipment and exploring my capabilities. I’m ready and excited to get going!”

Last month David completed the famed coast-to-coast cycle route- from St. Bees in Cumbria to Robin Hood’s Bay on the North Yorkshire coast - in 11 hours and 41 minutes as part of his training.

David leant on physical activity during lockdown.  

“Thanks to technology I was able to train indoors and that really helped my sense of mental wellbeing,” he said.

“I’d got as serious as getting a cycling coach, so I wanted a goal to keep my training focussed.”

The CEO has chosen to raise funds for the Care Workers Charity which provides financial aid for care workers.

He added: “The Care Workers Charity is doing a great job supporting carers and raising the profile of care workers both in and out of the sector.”

To sponsor David visit: https://thecareworkerscharity.enthuse.com/pf/david-lynes.