A LIFESAVING emergency service's support group is appealing for people to 'Go Red' to help mark a huge milestone.

The Midlands Air Ambulance Charity is celebrating its 30th anniversary on Friday May 21, by urging the public to wear something red - or even just plant red flowers or decorate a cake in red - and make a donation to help fund its vital work.

The air ambulance service was one of the first of its kind in the UK when it was launched at Hagley Hall in 1991, and has since taken to the skies on more than 63,000 lifesaving missions..

Emma Gray, chief operating officer, said: "2021 continues to be an important milestone year for the charity, despite the past 12 months being exceptionally challenging due to the demand for our service and significant reduction in fundraising.

"We are determined to commemorate our Air30 year with the communities we serve and thank them for their unfaltering support.

"We would love our loyal supporters to Go Red on May 21, donate what they can and share their support on social media in recognition of the last 30 years of advanced lifesaving care across the Midlands."

People can donate to the Go Red appeal by texting MissionPossible and the amount of their choice to 70085.

There is also a list of 30 other ways to support the charity online at midlandsairambulance.com/30ways.