A WATER treatment company is expanding the manufacture and distribution of its own brand of sanitiser with a new operation at Redditch.

The coronavirus pandemic has seen a huge increase in demand for sanitiser and has led International Water Solutions Ltd to launch a new arm of its business – Mydis – focused on the production and supply of its own alcohol-free antibacterial sanitiser.

Finance director Jeffrey Kinn said: “We are based in Essex and needed a more central distribution centre, in the Midlands. Redditch was ideal for our purposes.”

The company got in touch with property agents John Truslove and worked with joint managing director Ian Parker to identify the ideal base.

Mydis is based on Crossgate Road, at the heart of the Park Farm industrial area in the town.

Mr Kinn added: “The unit is initially operating as a distribution centre, but we are looking to install some major production equipment over the coming months. When that happens, we will probably be looking to recruit locally.

“The sanitiser was initially just a sideline. Our main business at International Water Solutions Ltd is the production of Xziox, a biocidal disinfectant widely used in the agricultural industry in the UK, but the pandemic created a major opportunity for the business with an alcohol free sanitiser ready to go into large-scale production.

“It is kinder to the skin and tests at UKAS-accredited laboratories show it kills 99.99 per cent of bacteria and viruses, including Covid-19. We also manufacture dispensers, ‘fogger’ sprayers that create a mist that disinfect large areas, as well as booths that disinfect people as they enter buildings.

“Our products are currently being used in hospitals, airport terminals, on board planes and trains and even in churches.

“It has meant exponential growth in the size of our business over the last few months. This virus is clearly going to be with us for some time to come. It is the ‘new normal’ and we have adapted our business to meet this challenge.”