Redditch’s First ‘Mass Unwrap’ is aiming to encourage shoppers to leave unnecessary plastic packaging behind.

Organised as part of the Surfers Against Sewage ‘Plastic Free Communities’ campaign, volunteers will be at Sainsbury’s on the Abbey Trading Centre on Saturday, November 16, between 10.30am and 12.30pm to help shoppers unwrap their groceries and leave the unnecessary plastic packaging with them.

Dr. Nayab Patel lead volunteer for the event, said: “The majority of single-use of plastic finds its way to landfill or ends up in our oceans destroying marine life across the planet.

"We need to tackle this at source - a bag around a bunch of bananas or cling film around cucumber is not necessary. Sainsbury’s have shown great support in becoming involved in Redditch’s first mass unwrap event to help fight the war against plastic.

"We will audit all the returned plastic packaging and return it back to Sainsbury’s.”

After paying for their groceries as normal at the till, shoppers can meet the volunteers at the entrance, who will help to remove the plastic packaging.

Shoppers are asked to bring alternative containers/packaging to take their shopping home.

For more information or to get involved, as a volunteer contact on

Surfers Against Sewage Plastic Free Communities is an ambitious community initiative designed to unite and empower individuals, small businesses, local government and community groups to reduce their collective plastic footprint and protect the environment.