MORE than 16,000 people are expected to turn up in Redditch later this year when the Tour Series Cycle Race returns to town.

Redditch is one of the most established routes on the course, and will see hundreds of elite cyclists taking part in a number of races.

It's a challenging circuit with an uphill climb just before the final straight to the end.

It's a tough course that is popular with the riders.

County councillor Ken Pollock, cabinet member with responsibility for economy and infrastructure, said: "I'm delighted the Tour Series is returning to the county again this year.

"This event is a great celebration of elite cycling, with both men's and women's races, and it brings thousands of visitors to the county. It promises to be a thrilling atmosphere on the day."

The event usually takes place from the afternoon into the evening, with activities for families throughout the day.

Each of the races will tackle multiple laps of the spectator friendly town centre circuit, providing a chance for fans to get close to the action.

The Tour Series is televised in 60 countries, with an average number of viewers of 2.4million on ITV4.

The event in Redditch gets around 310,000 impressions on Twitter and brings an economic value of around £308,000 to the town.

There are plenty of opportunities for local businesses and organisations to sponsor the event.

For more information on how, email Lorna Jeynes, business growth and engagement manager at the county council, on ljeynes@worcestershire.gov.uk

The whole day is supported by Worcestershire County Council and Redditch Borough Council.

The race is on May 9.

For more information about the event, visit tourseries.co.uk.