GENEROUS Redditch residents helped provide more than three million dinners for homeless pets over the festive and new year period.

Pets At Home, on Trafford Park Industrial Estate, helped launch an appeal to raise money for Support Adoption For Pets.

Customers shopping in the store were given the opportunity to donate 50p and nationally more than £1,704,362 was raised which saw abandoned pets in the town kept happy.

Store manager, Andrew Thurstance, called it a "fantastic result".

"We had so much fun raising money and are so grateful to all of our generous customers for taking part and donating much needed funds," he said.

“It’s great to know that this money will also go towards helping these charities to keep abandoned pets healthy and happy until they find a permanent home.”

Amy Wilson, from Support Adoption For Pets, added: “This year we set an ambitious target to help raise enough money to feed more homeless pets than ever before.

"When we found out that we had reached this goal we were amazed and grateful to everyone who joined us on our mission to help make this the most special Christmas for pets in rescue centres across the UK.

“We would like to thank everybody who donated to Pets at Home Redditch."