THE Redditch branch of The Royal British Legion is urging residents to wear their poppies with pride this year for its 2018 Poppy Appeal.

The branch launched its appeal in the Kingfisher Shopping Centre on Sunday.

This year the legion is leading a movement to recognise the contribution of the entire First World War generation, including women, children, pioneers, artists and more.

Gerry Marsden, poppy appeal organiser in Redditch, said: “Everyone has a connection to the First World War, and we all have a reason to say ‘thank you’ for the legacy that extraordinary generation left for us.

“This poppy appeal wear your poppy with pride to support the Armed Forces community past and present. Every donation received will make a real difference to the lives of service men and women, veterans and their loved ones.”

The fundraising target around the Redditch area is £45,000, which will go towards the Legion’s biggest ever national target of £50 million to continue its vital work delivering practical, through life care and support to the Armed Forces community.

Mr Marsden added: “The work of the Legion is as relevant and vital today as it was in the aftermath of the First World War when the charity was founded. The donation for your poppy will help the Legion support today’s Armed Forces community through hardships, injury and bereavements.

The Legion’s work is entirely dependent on the public’s generous support – so please wear your poppy with pride and dig deep, knowing that you are supporting our Armed Forces community.”