Reality TV stars – and Kate Garraway – strutted down the red (technically blue) carpet in their denim for the Jeans For Genes launch party.
Kate looked ever so sleek in her jeans of choice, which she teamed with a black cape.
The event at Chinawhite, central London, was to raise money for the charity that helps children with genetic disorders.
Actor Warwick Davis looked extra happy to be there as he arrived with his wife Samantha, also embracing the denim dress code.
And aside from that, reality TV shows were well represented.
There was Danielle Armstrong and Marco Falcone from The Only Way Is Essex.
A newly single Stephanie Pratt (bye bye Josh) attended with The Other Watson, Tiffany, from Made in Chelsea.
Fran Newman-Young was there too, rocking a very cool denim dress.
Two people who first found fame on Big Brother were in attendance as well – a pregnant Imogen Thomas and Nikki Graham, who apparently didn’t get the denim memo.
Geordie Shore’s Charlotte Crosby, Holly Hagan and Marnie Simpson graced the event with their presence as well.
Ex On The Beach anyone? Megan McKenna went for the ripped jeans look and Chloe Goodman was rocking double denim.
Swing band The Jack Pack, who appeared on Britain’s Got Talent, got an invite and each picked their favourite colour of suit jacket.
Even the cast of a new dating show hosted by Steve Jones, Young Free And Single, were there (lucky us).
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