REDDITCH motocross rider Rob Yates has seen his success recognised after extending his sponsorship deal with tyre manufacturer Bridgestone for another year.
The 16-year-old is currently second in the 125cc standings in the GT Cup and fourth in the British Schoolboy Motorcycle Association Championships.
Yates, who started riding as a five-year-old, has gradually moved up in stages from 50cc to 125cc bikes and is enjoying a hugely successful season against far more experienced opponents on tracks around the UK.
Father Tony Yates said: “Rob is winning his fair share of races right now, but it is a long road ahead.
“I look at some other sports and I think ‘wow’, those sportsmen and women have progressed so quickly.
“He is only 16 and when looking at other high profile motocross riders who have enjoyed success, I’d say 22 to 23 is when things could begin to happen.”
“He’s up against older riders and they don’t like it so much when they see Rob doing well,” added Yates.
“That’s understandable in many ways, but it is important to keep Rob focused and out of trouble.”
Bridgestone’s training development manager Mark Fereday has also been impressed by the teenager’s success.
He said: “Rob has enjoyed something of a breakthrough year since we backed him in 2013.
“He does appear destined for greater things in the years ahead, but for now it is wonderful to see him in action, kitted out in our tyres and clothing. We are delighted to put our name alongside a local lad.”