A 14-YEAR-OLD boy has died after falling from the roof of a city centre car park.

It is thought that the boy fell between Asda’s car park and the entrance to the store, which is in Silver Street, Worcester.

West Mercia Police received reports at 1pm from locals who were concerned about the boy's safety.

When police officers arrived at the scene they found that the 14-year-old was already critically injured and he was rushed to hospital, where he was later pronounced dead.

There were reportedly families with children in the walkway when the incident happened.

A security officer at the store, who helped the injured teenager when he was on the ground, was visibly shaken by what he had seen.

Another employee claimed that a crowd of people gathered around the boy when he was on the floor.

Many people have expressed how shocked they are by the incident.

Silver Street was closed while police carried out their enquiries but it has since been reopened.

The boy's next of kin have been informed and the police are preparing a file for the coroner.

Police are not treating the incident as suspicious and are urging witnesses to the incident to call 101 and quote incident 357s of 8th January 2017.

The Asda store duty manager declined to comment.