A REDDITCH company has teamed up with Redditch United to help tackle social and health issues in Redditch.

Manufacturer Protex is the first corporate sponsor of Redditch United in the Community, the charitable arm of Redditch United Football Club, established to positively influence the lives of people living in the local area.

The initiative, launched at the beginning of October by the club’s manager, Darren Byfield, aims to tackle issues including reducing anti-social behaviour and crime, as well as reducing health inequalities and increasing social inclusion.

In partnership with Sports Partnership Herefordshire and Worcestershire, West Mercia Police, Redditch Council, and other key local partners, it also aims to provide educational support to help increase the employability of young people.

The inspiration for the venture came from the popularity of Redditch United’s satellite club scheme – part of a wider Sport England-funded programme - that started up in Matchborough back in March.

Following its success, a second satellite club was set up in Church Hill during the summer.

These popular clubs have more than 30 children regularly attend weekly evening football sessions at Arrow Vale RSA Academy and Church Hill Middle School.

The club aims to roll out the satellite scheme to other areas in Redditch with help of funding from Protex.

The firm's managing director, Howard Cooke, said: “When we heard about the beneficial impact this initiative has had on children in terms of building self-confidence and self-esteem, as well as enhancing physical wellbeing, we were keen to get involved.

"We’ve become sponsors because we felt that it’s vital to keep this momentum going and get more young people positively engaged in sport.”

“We enjoyed an association with Redditch United as shirt sponsors a while back and this project provides a great opportunity re-establish our relationship."

Redditch United General Manager, David Tittershill, said: “Like the club, Protex has the town at heart, and the ability to make a positive impact within the town. By working with individuals and other groups, we feel we will be able to help tackle social and health issues and we are very grateful for its support in what is an exciting time ahead."