COLD callers in Redditch are being given the cold shoulder, thanks to new neighbourhood scheme.

The Nominated Neighbour Scheme aims to prevent and deter rogue traders and door step crime.

It has been designed with the purpose of protecting vulnerable and elderly residents, who are often targeted.

The Nominated Neighbour Scheme involves any cold callers being directed to a nominated, trusted neighbour who will check the identity of the caller and return to the neighbours address with them if they are a genuine caller.

The scheme has a two pronged approach.

It is hoped callers who are not genuine will not want their details checked and confirmed and so may leave the property without hassle.

The aim is that in turn will deter cold calling in the first instance, especially if it becomes known that the scheme is in place.

The campaign has been funded by North Worcestershire Community Safety Partnership using funding from the Police and Crime Commissioner and has been developed by Redditch Borough Council’s Community Safety Team.

Councillor Joe Baker, whose portfolio covers community safety, said: “This sort of crime can devastate the victims who are often too frightened or intimidated to report it.

"As a community it is our responsibility to protect these residents and help deter cold callers or similar distressing situations. The scheme will assist in reducing this type of offence making Redditch a safer place for everyone, especially our most vulnerable residents.”

An information pack has been produced and is available via on 01527 534187 or