A BUSINESS hub aimed at helping companies in the engineering and manufacturing sector to forge trading links with Brazil is set to open in Alcester, this week.

The new Brazil Business Hub will be launched on Thursday, January 29 at the GTMA’s Manufacturing Resource Centre based in Springfield Business Park, Adams Way.

It will also assist Brazilian companies to connect with industrial partners and technology sources in the UK.

The project is a partnership initiative between UK Trade & Investment (UKTI), the GTMA - a trade association representing engineering and manufacturing supply chain companies, and Commercial Doctor - a specialist consultancy with experience in helping companies break into the Brazilian market.

Paul Noon, UKTI Regional Director, said: “Brazil is now one of the major opportunities alongside China, India and the USA, for companies looking to expand into world markets.

“However, Brazil is not a place to make a quick sale. Doing business in Brazil takes time, understanding and perseverance.

“Just as with any new market, firms need to do their homework and minimise risk by seeking the help of experts such as at the Brazil Business Hub and UKTI who will help firms learn how to make the most of Brazil’s warm welcome to foreign businesses.

“With the right approach more UK companies will be able to make the most of this huge market opportunity.”

Philip Gray, managing director of commercial doctor, said: “The Brazil Business Hub will place Brazil firmly on the map for UK firms. We are proud to be basing the hub at the heart of the UK’s engineering and manufacturing supply chain. The increasing dependence on engineering solutions for Brazil’s continued development provides an excellent opportunity for UK companies, which enjoy a world class reputation for sophistication, quality, safety and value."