ALCESTER-based business Purity Brewing Company has launched a membership scheme for its customers.

Loyal followers will receive rewards including discounts, exclusive product offers and invitations to special brewery events.

Paul Halsey, managing director of Purity Brewing Company, said: “Being a Puritan is about being part of a group of like-minded people, who want to celebrate the finer things in life. Good beer, top food, ace music and the great outdoors are in the heart of every Puritan.

“The people who have made this company great are the people that have supported us since we started all those years ago. At that time, Jim and I brewed the beer, sold it and delivered it all by ourselves. Back then we had the vision of an ethically and environmentally aware company, which produced great beer with no prejudice and without compromise.”

To join visit www.puritybrewing.com. Membership costs £50 per year and entitles the member to an exclusive invite to a Puritan only event at the brewery, an exclusive t-shirt, a mixed case of beers and a 10 per cent discount on purchases at the brewery shop in Great Alne and online at www.puritybrewing.com.