A COSMETIC brand has launched its products at a recently revamped pharmacy in Alcester.

INIKA, an eco-fashion cosmetic brand offering certified organic, natural, vegan and halal makeup, is now being stocked at Lloyds Pharmacy in High Street.

The products have won more than 35 cosmetic awards and have outperformed non-organic brands and for their textures, pigment delivery and application.

They are 100 per cent natural and ethical and use Australian botanicals and pure minerals.