ALCESTER residents are being urged to dig deep for this year’s Royal British Legion Poppy Appeal as local collectors aim to raise £13,000.

The Royal British Legion is aiming increase its donations by £40 million nationally to continue supporting current and former service men and women, those transitioning back into civilian life and their families.

This current year marks a century since the start of the First World War and the launch of the poppy as a symbol of remembrance and hope.

Alcester’s appeal was launched on Wednesday, October 1 by organiser David Malin.

He said: “As we mark the Centenary of the First World War, it’s as important as ever to wear a poppy and remember the sacrifices and commitment made by our Armed Forces both then and now. The message behind this year’s Poppy Appeal is live on – to the memory of the fallen and future of the living, which captures perfectly why it’s so important to donate to the appeal and wear a poppy. Every donation received will make a real difference to the lives of service men and women, veterans and their loved ones.”

“The Poppy Appeal 2014 embraces the dual role of The Royal British Legion as the custodians of remembrance and provider of welfare support to the armed forces community. The poppy is a powerful symbol which is worn to commemorate all those who have fought and died in our armed forces and show support for those still serving today and their loved ones.”

The Alcester Branch of The Royal British Legion will hold its 25th Festival of Remembrance Concert on Saturday, November 8 at the Greig Centre.

On Sunday, November 9, a remembrance Sunday parade and church service will held in the town, the event is open to everyone.