Innotive company designs software to help small companies

Thomas Floate from IO Studios.

Thomas Floate from IO Studios.

First published in News

A REDDITCH-based digital marketing company has launched a new system to help small businesses up and down the country manage their sales leads.

LeadLogger, which launched this week, is a simple and intuitive online system which has been specifically designed with small businesses in mind.

It helps to organise, track and follow through on sales leads.

It also enables businesses to track prospective clients and compile monthly sales reports and is available on different devices.

LeadLogger is the brainchild of IO Studios, a company specialising in bespoke web-based software.

Managing director Thomas Floate said: “Like all the best inventions, this one came from a problem we were experiencing ourselves.

"We have a relatively long time between an initial customer enquiry and a sale being agreed and were struggling to track who we had spoken to and when – this is where LeadLogger comes in.

“The system is designed for small businesses with a high number of leads and customer enquiries. This could be anyone from a plumber or electrician to a sales agent or insurance broker.

"The easy to use nature of the system is a key strength as we’re aware that many business owners, while needing to manage sales, simply don’t have the time to be operating complex customer databases.”

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