Kindness to cyclists urged

First published in News

MOTORISTS in Alcester are being encouraged to be considerate towards cyclists as part of a new campaign supported by Warwickshire County Council's Road Safety team.

Figures from the Department for Transport show that the numbers of cyclist casualties on the roads are increasing and with the help of Olympic cycling hero Jessica Varnish, the second phase of the 'What Matters Most' campaign is highlighting the things motorists would like cyclists to know about using the roads and vice versa.

Warwickshire County Council’s portfolio holder for Community Safety Councillor Les Caborn said: “Misjudgement of the amount of space needed to overtake a bike is one of the common causes for collision involving cyclists.

"Driver distraction is also often cited as a risk due to motorist reliance on modern communication and Sat Nav devices. Cyclists also have a responsibility for their safety by being as visible as possible, ensuring a well maintained bike and keeping their full attentions on the road. This campaign focuses on safe and sensible sharing of the road by highlighting these issues.”

For tips and advice on safer cycling visit

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree