SAVILE Row Training Academy has announced its 20 finalists from hundreds of applicants across the UK for its National Tailoring and Design Awards, and one of the talented contenders is from Redditch.

More than 50 education providers were represented in the awards, ranging from City & Guilds courses to masters courses at a range of universities.

Lucinda Holbrook-Hase, from Reddich, and a student at Inkberrow Design Centre is one of the 20 finalists chosen by the esteemed judges for the national awards following the submission of her outstanding portfolio.

She said: “I am so excited to have been chosen as a finalist, the opportunity to show my designs to people within the industry is invaluable.

"It is a great competition with so many amazing prizes but just the experience of getting through to the final is amazing.”

The National Tailoring and Design Awards 2014 are held by Savile Row Training Academy (SRTA). The awards aim to celebrate the creative work by recent graduates and students studying design courses across the UK, encouraging innovative vision while bringing a fresh look into the tailoring and fashion industry.

David Morrish, co founder of SRTA said: “It’s an honour and a pleasure to be able to see the new generation of designers challenging themselves and being given the chance to showcase their work focusing on traditional and experimental tailoring.

"There has been an incredible variety of entrants, each with different styles of work to offer the fashion industry. I hope to see the ideas filtering into the fashion world in the future, enabling tailoring to have a fresh and exciting look from these new designers.”

The competitions awards are provided by names in the tailoring trade such as Dugdale Bros & Co, Bladen, Cad & The Dandy and Menstyle Fashion. The prizes given to the winners range from cash, work experience to a professional photo-shoot.

The winners will be announced on January 31 online. To see Lucinda’s portfolio and follow the awards progress, visit