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The rattle of the pinta on the doorstep makes a comeback
3:00pm Tuesday 5th March 2013 in News
A FAMILY run company is not only bucking the current economic trend but keeping a part of British heritage alive.
Pardys Dairies, which has been delivering fresh milk, bread and dairy products to homes in Redditch, Feckenham and Studley since 1970, is set to benefit from a £200,000 boost.
The company, which claims it is “cheaper than Tesco”, also supplies products to local shops, nursing homes, catering outlets, offices and local schools.
As well as just moving to a factory in Arthur Street in Lakeside it has hopes to hire more staff and increase the number of deliveries.
Previously it operated out of suppliers’ facilities.
Ian Pardy, managing director of Pardys Dairies, said: “This is a major step for us.
“It is the first time we have had our own base. We intend to take up the option to purchase the building and, once that happens, the total investment will be in the region of £200,000.
He added: “We continue to buck the decline in the doorstep pinta and our milk and other products are cheaper than Tesco.
“Daily essentials to your door and quids-in into the bargain - it’s a great deal.”
The company, currently employing nine people, has a delivery charge of just £1 per week and operates a three day service, Monday, Wednesday and Friday or Tuesday, Thursday and Saturday depending on the location.
It was started by Mr Pardy’s father Derek who brought a milk round in Astwood Bank delivering 400 daily pints to houses in the area.
Mr Pardy started to help his father in 1976 at the tender age of 11 at weekends and during the school holidays.
At 16 he left school to help full time. By this time the round had increased to 1,200 daily pints.
Mr Pardy said: “When I passed my driving test at 17 and was able to get a milk float we split the round in half. This continued until dad retired in 1990.”
Eventually taking full control, Mr Pardy gradually built the company to where it is today and has hopes to double the number of doorstep deliveries in the next 12 months.