HAVE you ever wanted to experience the feeling of diving into a pot of melted milk chocolate?

Well, now you can.

Family attraction Cadbury World has unveiled an exciting new chocolate adventure zone.

Launching last week, the new zone features a 4D interactive cinema experience which invites visitors to join a host of familiar Cadbury characters on an adventurous chocolate journey.

Visitors will get the opportunity to experience what it is like diving into a pot of melted Cadbury Dairy Milk chocolate, riding the Crunchie Rollercoaster and taking to the skies in a Cadbury Creme Egg airship piloted by the Caramel Bunny.

Seating 60 visitors, the auditorium offers the full 4D experience including a state of the art production, motion seats, surround sound and effects. 

The new zone, entitled 4D Chocolate Adventure also features a number of interactive digital games.

Families can also have a go at creating their own futuristic bar of virtual 3D Cadbury chocolate featuring new ingredients including glow in the dark chocolate.

Diane Mitchell, from Cadbury World, said: “The attraction’s main aim has always been to bring chocolate to life for our visitors and so we’re particularly excited that we’ve now been able to take this to the next level and really give families a Chocolate Adventure they won’t forget."

Based in Bournville in Birmingham the attraction offers more than 600,000 annual visitors the chance to explore the magic and making of Cadbury chocolate through its 14 zones including the Aztec Jungle and popular Cadabra ride.

For more information, visit cadburyworld.co.uk.