MOOMOO Redditch is celebrating its first birthday in style with a special night with Joey Essex.

The TV star, described as a tangerine man with a magnificent bouffant, made his name on the hit TV show The Only Way Is Essex and was recently on Tom Daley’s new high-dive series Splash!

Joey, credited for popularising the use of the word 'reem' and the phrase 'creepy sick', was introduced in the second series of the reality show as the cousin of Chloe Simms.

He is known for whipping out chat up lines like ‘do you fancy me?’ and suffering for fashion, even going so far as to wear shoes two sizes too small because he doesn't want people to think he has big feet.

Joey Essex will be at Moomoo on February 23.

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