Dragons’ Den star Duncan Bannatyne looked like he had been through a few rounds in the ring after the latest I’m a Celebrity trial.

Duncan Bannatyne.
(Screengrab/ITV)

The businessman returned to camp sporting a very large black bruise on his eye after being dunked at high-speed into a pool of water for the Depths Of Despair challenge.

To the amusement of the internet, ahead of every dunk the Dragon insisted on reciting the catchy slogan: “321 Dunk Duncan”.

While Duncan and camp mate Tony Hadley were rewarded with nine stars for their efforts, it was hard not to feel a little bad for the 66-year-old.

His hair also took a bit of a battering.

Poor Duncan.